"A business is not just "bricks and mortar." Often future innovation opportunities of a business already exist in the intangibles which Cam call's intellectual properties."

—David W. Levene, Esq.
Levene, Neale, Bender, Yoo & Brill L.L.P.



Build to Prosper reveals the key business secrets to attaining sustainable pretax profits to invest in innovation. In this handbook business owners will learn how to develop and implement an action plan that will result in their business earning sustainable pretax profits to be reinvested in Innovation.

"Build to Prosper is an essential handbook for business
owners who are looking to unlock intellectual properties
to build upon for future innovations."

—Robert Fukui,
President-High Point Marketing, Inc.

Based on thirty-five years of experience helping business owners break patterns that have derailed their businesses from "tracks of profitability," Cam McConnell discloses eight economic theories that have trapped value in an owner's business and provides readers with a ten-step Business Modeling Methodology (BMM) www.mgllc.com for unlocking innovation.

McConnell's Business Modeling Methodology dispels the previously touted economic theory of return on investment (ROI) as no longer relevant. He also discloses that break-even theory and associated incremental margin contribution by increased sales volume are the cause of marginalized businesses.

"Everyone can benefit from the lessons in Build to Prosper,
these lessons offer a wealth of knowledge with
applied innovative thinking."

—Ruth Whitaker
Chief Executive, United Kingdom, Mission Aviation Fellowship, UK

"Build to Prosper is a must read for any business owner who wants to add value to a company through innovation."

—Clay Hightower
Business Development Director, Rotork Gears

© 2013 Cameron J. McConnell